If you’ve ever wondered why Rolex Watches are so expensive you may want to watch this demonstration of a Rolex Submariner being disassembled.
When you heart of Rolex Watches you will automatically think of luxury and ultra reliable watches. Considered as one of the most valuable brands in the world today, the company is the largest single luxury watch brand. It produces around 2,000 watches daily and has revenues in the billions of dollars.
Here are few reasons why Rolex Watches are so Expensive :
- Rolex Movements Are All Hand-Assembled And Tested
- Rolex Makes Virtually Everything In-House
- Rolex Has Its Own Science Lab for Research work
- Rolex Dive Watches Are Individually Tested In Pressurized Tanks With Water
- It Takes About A Year To Make One Rolex Watch
All of Rolex’s watches are made by good quality materials. Whether that be metal or precious stone, it is guaranteed to have passed the intense testing to ensure the quality is to the standards Rolex will accept.
Before the watch is tested by Rolex for its quality levels it is sent to the COSC, where it is studied, examined and tested for 15 days and nights to check that it can receive their seal of approval. They are looking primarily to ensure the watch will maintain reliability under the most extreme of conditions.
Rolex carry out their own intensive testing on the watch before it is sent to be sold. This testing places the watch in extreme conditions of temperature, depth and environment to check its mechanical excellence, as well as checking it for aesthetic discrepancies.
These elements all combine to create a watch which is to an exceptionally high standard, both in terms of the quality of its mechanisms and design levels. Only then are Rolex satisfied that it can be sold with their name on it.
Rolex Submariner Watchmaking Demonstration | Watchfinder & Co, who meticulously picks apart the watch with great skill.